Sunday, October 04, 2009

Wine business or putting you money where your mouth is ….

I am notoriously bad at buying stock. In fact I am so bad, that they ought to publish my ideas for stock purchases in the trade papers, so others might know what NOT to do! If I buy stock in a company, it WILL crumple up an dye like a head of lettuce left out in the sun! Main problem here is properly that I have no idea what I am doing and so I bye with my heart .... I’m like the little old lady, who spot a “cute little company” making “the most darling little product” and so I think to my self ... If I love it, everybody else must love it and so it will do well and stock will explode .... Or I think .... not important if they do well, I want to feel a part of this company... I want to feel that I have a share – pun intended – in this great company, so I buy their stock. So after having lost money on everything from IT and Bio Tek over Bang & Olufsen to SAS (hoping they will get bought up by Lufthansa and I become very wealthy), I have now decided that it is time to look @ wine! What better way to make money (people will drink, even in times of depression – maybe even more so), and I’ll be feeling a part of something I truly believe in, love and know a little bit about. Easy, or so I thought ... I started out by thinking of my favourite mainstream big name vineyard, - Beringer. As those of you who know me, know, I love a red Zinf. from Beringer! But they turned out to be owned by Woolf Blass, whom I’m not very keen on at all and that in turn is owned by Fosters who makes shitty bear ... so not cool! And after that I looked on the internet googeling all sorts of vineyards in order to find some that were publicly treated, that however turned out to be very few (some of them, like Mondavi) appeared to have been at one point but not any longer? What’s up with that? I contacted my bank and Etrade, hoping they might be able to find either exactly what I was looking for or maybe, an investment fund specialising in food & wine so that I might join forces with fellow winos, but no such luck .... they had never heard of it .... That is, they do exist but thay are only for people with 100.000 Euros to spend ... and that ain't me....So here I am, dear reader.... hoping some of you might have an idea of what to do ???

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